The Changing Structure of Marketing Departments in the Age of Disruption

Marketing Department Structures are being Disrupted

The traditional marketing department structure is under siege from the impact of new technologies, but while marketers know their organizations need an overhaul, many are struggling to formulate the new world order. It’s no wonder: digital marketing and social expertise, data analysis, new technology platforms and other aspects of marketing can no longer be contained in silos but must be disseminated throughout organizations.

Coupled with that, boards know they must ensure their organizations are focused on the customer and are looking for ways to bring that focus to the fore.

What’s emerging is a range of new structures as businesses step through what appears to be a transitional phase in which the boundaries of marketing are permeable rather than permanent.

New influences on the marketing team structure are emerging. In some cases, marketing technologists are being appointed to bridge the gap between marketing and IT. In many instances, a chief digital officer is driving digital innovation and change. In others, the customer experience is paramount, with marketing reporting to a chief customer or customer experience officer. In still others, the chief marketing officer takes in all those roles.

In the long run, as companies incorporate better ways to engage the customer, the chief marketing officer should emerge with a permanently enlarged remit and greater demand for the new, broader range of skills the portfolio now requires.


Marketing, perhaps more than any other business function, is being challenged by successive waves of disruption. Not only have traditional channels to market such as mass media been disrupted, advertising models have become less effective and social media has become a pervasive influence on customers.

Technology has sparked a tsunami of data from social and other digital channels and marketers are developing ways of analysing it and using it to engage customers in real time, and to market to them over the course of the customer life cycle.

Customer-focused marketing is taking over from traditional product-based marketing models, enabled by digital channels and rapidly developing marketing techniques. And the pace of change is speeding up, if anything, with the ‘Internet of Things’ era of connected devices looming quickly on the horizon as yet another disruptive challenge to be met.

In the midst of all this flux, companies are beginning to understand that the customer’s experience of a brand is influenced by each interaction it has with that person or company.

And with that understanding, the remit of the marketing function is expanding. But the traditional marketing organization structure – in which the marketing department was a discrete team, and digital marketing expertise was often held in a silo either within or alongside that team – are ill-suited to the new landscape and the era of the customer.

Defining the marketing department structure

The defining challenge for marketing organizations in the 21st Century is structural, as Forbes puts it. Questions are not only being asked about how the marketing department should be structured, but about how the marketing function is woven throughout businesses.

Chief marketing officers understand that their organizations need a rethink, but most are still struggling to understand what the new marketing org chart should be, according to the Marketing2020 study conducted by the US Association of National Advertisers, the World Federation of Advertisers and research firm Millward Brown Vermeer.

Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org chart,” a Harvard Business Review report on the study found.

“It’s clear that marketing is no longer a discrete entity (and woe to the company whose marketing is still siloed) but now extends throughout the firm, tapping virtually every function.”

But CMOs are struggling with how to draw the new marketing department organizational structure.

Three key trends redefining marketing

“There are a few trends at play here,” says Tien Tzuo, former chief marketing officer of and founder of US-based subscription service provider Zuora.

“The first is that as companies become more customer-centric versus product-centric, they need to start breaking down their functional silos to present a single view of the company to the customer.

Marketing structures are changing and merging with product and sales

Marketing is increasingly working with product and sales to develop a single customer view.

“As a result, there needs to be much more interaction between marketing and sales, between marketing and product, between marketing and customer service, and so on.

“In a business-to-business company, this sometimes means combining marketing and sales under one chief. In a business-to-consumer company, this sometimes means combining marketing and product (or technology) under one chief.”

The second trend Tzuo names is that within the marketing domain, there is also a breaking down of silos.

“It used to be that public relations, brand, product marketing, demand generation and field marketing could all do their own thing,” Tzuo says. “But now it all blurs — the content that public relations drives is used by demand generation, and the messages are created by product marketing, and it all needs to be unified under one brand and one corporate identity.”

The third trend, according to Tzuo, is that marketing is now a “data-intensive and technology-enabled function”, demanding new skills sets of the chief marketing officer.

All of which begs the question: how are companies planning for the changed expectations of customers, and where do marketing, new technologies and data sit within those plans?

Learn how CMOs are restructuring marketing

Traditional marketing department structures

In big enterprises with a number of business units, marketing has traditionally been decentralized, or aligned to those business units. That means each business unit, usually organized around a company’s product, has often had its own marketing team, with many of the core functions – brand, public relations, social – included.

“It’s incredibly frustrating to see where marketing is decentralized to align it to these silos,” Australian Marketing Institute president and founder of Asia Pacific marketing consultancy TrinityP3 Darren Woolley says.

“It’s not customer-centric to see your organization structured around your products and services and then have your marketing function decentralized so marketing is engaging with your customers solely on that basis.”

But things are changing. “There is a lot more of a shift to organize around customer segments, and then the lifecycle of the customer,” says Deloitte Australia partner and head of customer strategy and insight, Jenny Wilson.

“Marketing is becoming far more of a strategic influencer to the organization. If you’re a chief executive and you don’t think it’s necessary to have marketing at the executive table I would be saying, ‘I need to transform my marketing’,” she says.

“It needs to become more of an ‘intelligence agent’ for the organization – not just the production house.”

“It’s about how can the marketing organization impart that to the broader group, being more of an influencer and being more connected with all parts of the organization. There’s also this sense of embedding marketing into the business.”

Centralization the key trend

The overwhelming trend in marketing is to centralize. In a traditional matrix structure, a centralized team performs brand marketing and traditional advertising functions, with digital and research, or data, servicing the various business units.

The CMO sits at the top of that central marketing department, with different silos, such as brand, retail, direct, public relations and paid media advertising – and their supporting agencies – reporting to him or her.

“This model is so pervasive it feels innate,” says Marko Muellner, digital vice-president group director of Edelman Portland. “But, like all other organizational structures, it was engineered long ago based on quickly dissolving assumptions about customers and the marketplace.”

Increasingly, newer marketing team structures that start with the customer are being implemented.

Traditional marketing department structure organisational chart

An example of a traditional marketing department structure. Source: Clickz/Marko Muellner.

Segment-driven marketing structures

Companies going down the segment-driven marketing road set up teams that are the custodians of defined customer segments, Deloitte’s Jenny Wilson says.

“Rather than having a mentality of ‘we market a product,’ they are trying to start with an understanding of the customer, and how they then market an experience to that customer, and therefore what does it mean to market products to that customer,” she says.

In a segment-driven model, marketing projects should be initiated by the consumer insights team, which should work closely with senior leadership to ensure marketing activity meets corporate objectives.

“Everything from new products to developing a Super Bowl campaign starts by asking, ‘Who are we trying to engage?’,” Muellner says.

In this model, teams are not grouped by marketing discipline and channel. Rather, they’re organized according to their role in moving customers through the purchase funnel, from awareness and consideration to exploration and purchase.

The model has several benefits: all divisions are aligned by segment, objective, keywords, publications, and so on, because they are all working from the same insights and target audiences.

Agencies fit more seamlessly into this model, filling key roles where needed, such as providing media buying services or public relations as part of the ‘Reach’ team.

“New consumer insights or performance optimizations or real-time content opportunities can arise and the teams are fully equipped to handle them. The content team can make a funny tweet and the community managers and paid social teams are ready to go because they already know the key segments,” Muellner says.

Management teams need to be both the voice of the customer and accountable for influencing customer behaviour, he adds.


A customer-centric marketing department structure

Marketing is moving to adopt marketing team structures that put the customer at the centre of all marketing activity. Source: Clickz/Marko Muellner/Simple

Segment-driven marketing department models with the customer experience at their heart are better able to cope with consumers’ increasing reliance on their network and social media for recommendations, and the ensuing need for brands to be able to market to them over their full life-cycle.

“Consumers will rely on their connected network 70 per cent more than on a brand,” Wilson says. “Even if I don’t know you, that only drops to 50 per cent.”

“Marketing throughout the end-to-end lifecycle of a customer becomes much more important because they are relying more on word-of-mouth from a peer. Servicing existing customers becomes paramount.”

The data-marketing divide

Where data and analytics need to sit in relation to the marketing department is often less clear.

Only two in five marketers (43 per cent) control their company’s customer data, according to a recent study in Britain, although that figure has increased from one in three (34 per cent) two years ago.

Almost all (92 per cent) say integrating data across teams will improve the customer experience.

But there is a growing recognition that marketing team structures of the future will be more agile, with a test-and-learn mindset that begins with customer segmentation.

Analytics will be used to help determine the best customer experience, that experience will be designed from end to end, and implemented by a cross-functional marketing team, which will act on new learnings quickly.

“Agility is built into the model,” Muellner says. “New consumer insights or performance optimisations or real-time content opportunities can arise and the teams are fully equipped to handle them.”

Learn how CMOs are restructuring marketing

The rise of digital

When few outside the ‘cool kids’ understood marketing via digital channels, it was often a silo within the marketing organizational structure, within IT, or on its own.

Until as recently as 12 months ago, many companies still had a centralized digital team that in some cases was separate from the rest of the marketing department.

That has changed rapidly over the past year, according to Perceptor managing director and specialist digital marketing and sales recruiter Mark O’Connor.

More than 40 per cent of budgets are now spent on digital marketing – much more in some cases – and digital expertise is proliferating. Many more people throughout companies need an understanding of social, data and digital marketing techniques than just the marketing team.

Mark O'Connor on the role of digital within marketing departments

Since 2014, there has been a maturing of the market as organizations have integrated digital marketing into their core marketing function, O’Connor says.

“Digital is no longer the ‘nice to have’ adjunct that it was – it is now either a key strategic channel within a business or it is being absorbed by the business as part of ongoing change or transformation.

“I’m not sure if digital is getting absorbed by marketing or it’s taking over – probably the latter,” O’Connor says. “All roles are going to have such a strong digital element that the exception will be the non-digital roles. You don’t get any marketing brief that doesn’t have a big digital component.”

Hub and spoke

Structurally, the marketing pendulum has “swung from decentralized to centralized, and now hub and spoke”, says Wilson. In this model, product marketing managers connect business units with a centralized marketing department housing all the core marketing services.

Marketing teams are centralizing and adopting hub-and-spoke or multiple hub-and-spoke structures.

Marketing teams are centralizing and adopting hub-and-spoke or multiple hub-and-spoke structures.

“The extent of what you mirror in the spoke from the hub comes down very much to the size and makeup of each organization,” Wilson says.

“As to what is in the hub, certainly the overall marketing and segmentation strategy, and the center of excellence in customer experience, customer analytics and insights and overall brand. Then if there are sub-brands sitting at a business function level, these can be supported in the spoke.

“Campaign management and execution is best driven as a shared service support, along with social and digital marketing. The spoke can mirror elements of this. What is key is that the hub drive the vision, strategy and overall capability development for marketing.”

Formal collaboration processes and establishing a “collaboration ecosystem” become really important, she says, along with the right governance model.

Bridging the technology gap: New models emerge

Kobie Fuller: Marketing structures must keep up with technology.

“If marketing’s not embracing technology, it’s going to fall behind,” says Accel Partners’ Kobie Fuller.

More than four in five marketers (84 per cent) in a recent global study say turning marketing and IT into strategic partners is vital if they are to maximise the return on their marketing technology investments.

Kobie Fuller, a member of the investment team at US venture capital firm Accel Partners (whose investments include 99designs, Atlassian, Dropbox, Facebook and Spotify) and himself a former chief marketing officer of online clothing retailer Revolve, goes further.

“We have now emerged into a world where things are super-quantifiable, where when a dollar goes in, you can easily measure a dollar out, or your return on investment,” Fuller says.

“What is defined as a CMO is starting to change. Having someone who can understand and can appropriately manage a marketing budget with a quantitative bent to it is where things are headed.

“A CMO has to be in charge of the marketing tech budget,” Fuller adds. “That’s a very troublesome dynamic if there are other key stakeholders influencing how they do their job.

“If marketing’s not embracing technology, it’s going to fall behind,” he says. “It needs to have technology as one of the centerpieces of how it’s working across an organization.”

A number of different models are developing as companies come to grips with new technologies, and look for ways of enacting digital transformation, championing innovation and becoming a data-led marketing business.

The marketing technologist

A relatively modest but growing number of corporations have appointed a marketing technologist to help bridge the gap between marketing and IT, helping the organization to gather and act on insights from the data it captures, and get the most out of the marketing technology stack it is building.

Last year, Grant Pattison was appointed senior manager, marketing and sales technology working mostly in the commercial, business-to-business arm of Insurance Australia Group.

“Those organizations that can leverage their data better than other organizations are going to be the winners,” says IAG marketing technologist Grant Pattison.

“Those organizations that can leverage their data better than others are going to be the winners,” says IAG marketing technologist Grant Pattison.

While marketing technologists may perform many of the same functions as a chief digital officer, they arguably have a closer understanding of what new technology platforms can achieve in marketing and business growth terms.

“My role came about because of the challenge the business has translating strategy into technology (and vice versa),” Pattison says. “Those organizations that can leverage their data better than other organizations are going to be the winners,” he predicts.

“We have a focus on using actionable insights for marketing and working with our chief analytics office on advanced and predictive analytical models. I think everybody has a business intelligence unit.

“Companies with data analysts who mine the data and come up with automated campaigns that can deliver tailored one-to-one propositions that are relevant and will add value to people’s lives when their next buying decision is made are going to be the companies that are successful.”

Pattison says IAG Commercial uses a three-step customer and partner experience process: customer insights and research look for opportunities for the company to put a viable proposition into the market. A product is designed and priced within IAG Commercial’s underwriting area.

“Then it comes to marketing technology to execute,” he says.

While Pattison’s marketing technology work remains largely within the channel marketing division, targeting specific industries, brand marketing is separate.

“I’d say we’re in the early days,” he says. “We just ticked past operational mastery. We’ve established capabilities for each channel. We’ve defined a road map. Marketing technology is an emerging function. It’s very early days.

“There’s a lot more work for us to do to show the value to our executives,” he says.

“That’s the challenge – take the budget we’re allocated and articulate the return on investment that you’re getting through the various channels. Until we can do that, marketing is going to struggle to stand out from the other departments asking for additional money and attention.”

The great data break-up

Retailer Myer announced the appointment of Mark Cripsey to the newly created role of chief digital and data officer. That combination of digital and data “reflects Myer’s increasing emphasis on omnichannel retailing, and on the importance of customer data”, according to the company.

In Myer’s case, the executive management team now includes a chief transformation officer, a head of human resources, safety and risk, the chief financial officer, chief merchandise and marketing officer Daniel Bracken and Cripsey, heading up digital and data.

IT and retail technology, along with new mobile and connected devices such as beacons – that are in time expected to revolutionise retail marketing – are part of Cripsey’s domain, along with the analytics supporting the Myer One loyalty program.

“They are separate (from marketing) but the two divisions obviously work pretty hand-in-hand,” Myer says.

Consumer goods companies also often separate brand, innovation and digital from the research, or data, function, which is instead aligned with product categories.

Meantime brewer Lion split chief marketing officer Matt Tapper’s role, following his promotion to chief executive of the international division. The company grouped brand and innovation together, encompassing digital, sponsorship and experiential. Planning (data) was grouped with product category.

“Consumer goods companies put digital in the communications area because they see it as a channel,” TrinityP3’s Darren Woolley says.

“But they put data with product because that’s where they want to get customer insights.

“It’s fairly common to break it up in some way but it’s not very effective,” Woolley says. “It’s becoming less and less so because so much data is available to you on customer behaviour through things like your (programmatic digital media) trading desk.”

Case study: How Macquarie University restructured and cut spending by 25%


According to Accenture, CMOs don’t think much of their traditional CIO technology counterparts. Thirty-eight per cent of them think IT keeps them out of the loop, and 35 per cent think marketing concerns aren’t a high enough priority, according to a report in Wired magazine.


The 'CMO as CIO' trend is driving change in marketing structures.

The ‘CMO as CIO’ trend is driving change in marketing structures.

“The disdain is mutual, with 31 per cent of CIOs saying their marketing peers are ill-informed about tech,and 36 per cent steamed because marketing routinely bypasses them for solutions.”

New technology firms are more likely to give CMOs permission to set up their own marketing technology stack, according to Anthony Kennada, vice-president of marketing for US-headquartered customer success technology firm Gainsight.

Kennada says the ‘chief marketing officer as the new chief information officer’ trend is “driving change to how marketing teams are being structured”.

“Digital firms may be the early adopters of the trend as they have a propensity to purchase licences of back office software-as-a-service without requiring IT approval,” Kennada says.

“This shift leads to bigger budgets, and ultimately, more hiring in marketing to support the various services that don’t require the heavy infrastructure. This has brought a new level of data-oriented transparency into how marketing is influencing the customer experience throughout their journey.”

Kennada says the Internet of Things has created a “data explosion” which puts companies that are thinking about customer success in a better position to prepare for this disruption than ever before. It’s an area in which Gainsight, which helps companies measure the health of their customer relationships, specialises.

“Your customers are leaving a digital breadcrumb trail online about how they work and feel about your solutions,” Kennada says. “Companies that are able to make sense of this data in aggregate have a leg up on understanding the context behind each customer and predicting future behaviours.”

This has led to the rise of account based marketing, and one-to-many customer marketing, Kennada says.

Anthony Kennada: The impact of technology and data on marketing department structures

Anthony Kennada: “Your customers are leaving a digital breadcrumb trail.”

“Marketing teams are benefiting greatly from predictive tools that are able to build target lists  based on customer data and then score leads in order to prioritise follow-up,” he says.

Resources that may have been spent on paid search advertising, for example, can be allocated to drive interest from a target list of customers with a high probability of conversion.

“By flipping the funnel and starting with the ideal customer profile first, teams are able to get a lot more precise about how they deploy spend and approach demand generation.

“One-to-many customer marketing … will often roll up to customer success rather than marketing,” Kennada says. “A lot of companies are hiring someone responsible for leveraging technology to drive product adoption behaviour at scale… This role can help ensure that users are getting value from the product or service, and are ultimately able to renew, buy more products, or advocate to their networks.”

Content currency and social selling

Sales and marketing are now inextricably linked due to the ability of marketers to distribute their own content to customers over social media via content marketing.

According to US-based social selling evangelist Jill Rowley, the new sales model uses social channels to build digital rapport, using content provided by marketing.

Two-thirds of purchase decisions are completed before people even talk to a sales person, according to the Corporate Executive Board.

The changing nature of sales is affecting marketing department structures.

The changing nature of sales is influencing the shape of sales and marketing organizations.

“Content is the currency of the modern sales professional,” Rowley says. “Social selling is using social networks to do research to be relevant to build relationships that drive revenue.”

“It’s a way to be relevant, to build relationships that drive revenue, customer lifetime value, and advocacy. It’s not about fans and followers, likes and retweets, clicks and favourites and shares,” she says. “It’s about pipeline and revenue.

“You are using social media to gather information. Your objective is to learn about your buyers and their sphere of influence. You are listening, not talking. You need to listen at an industry level, a topic level, a company level and a personal level.

“You need to look through (your buyers’) eyes to understand their agenda, to sync up with their priorities and then to watch for opportunities to be of service.”

She says at first sales people may simply be sharing insights and their own content marketing. “But eventually, with buyers who can truly benefit from what you have to sell, you will spot an opportunity to point out exactly how they can benefit from your offerings.”

Digital marketing team structures

Inbound marketing platform HubSpot last year collated a series of marketing organizational charts from a number of US firms, many of them digital, including software makers Atlassian and ZenDesk, software building platform GitHub and online shopping service Rue La La.

It found each had a different marketing team structure, focused on elements such as:

  • Elasticity, to allow for rapid growth;
  • Top-of-funnel growth, in which content marketing was the biggest team;
  • Inbound, with large demand-generation, persona-based, ‘buzz’ creation and content teams;
  • Funnel, with separate public relations and field marketing/demand-generation teams, and in one case a strong focus on the end of the funnel, or customer retention;
  • Culture, with a very flat structure, and;
  • Creative, with a heavy emphasis on content, design and merchandising.
Darren Woolley: No one-size-fits-all marketing department structure is emerging.

Darren Woolley: “There is no one-size marketing structure to suit all.”

“Technology firms tend to be very acquisition-focused,” says TrinityP3’s Darren Woolley. “But there is no one-size marketing structure to suit all. There are increasingly variations on a theme.

“If anything it is easier for these new companies to develop more flexible models than it is for traditional companies to change to a more flexible and responsive structure.”

“It’s all about the ‘inbound’ movement and about content,” HubSpot Asia Pacific marketing director Ryan Bonnici says. “As well as acquisition, if your product is digital you should also focus on customer retention, which you can service in a different way.

“CMOs have so much more power now because they can prove their value in the business. Your blog is no longer just a thought leadership piece. It’s also a business driver.

“The marketer you’re looking for is a three-way split between being data-oriented with a content background and then a growth mindset.”

Chief digital officers: Ambassadors and transformers

Chief digital officers are becoming relatively common, particularly in industries such as traditional media, in which they are often expected to build digital expertise and revenues, promote the adoption of digital media channels and act as something of a digital transformation officer.

According to London-based research firm Econsultancy, there is a lot of change in Britain both within companies and across sectors, but the number of CDOs is estimated to have doubled during 2014 and is forecast to double again this year.

There are two types of CDO, according to Econsultancy founder Ashley Friedlein, who hypothesizes one type – the Ambassador CDO — has little P&L responsibility but is the digital evangelist in companies, inspiring, educating and informing on all things digital.

The other – the Transformer CDO – “has real power and is set on transforming the entire business on their journey to becoming CEO”.

“The remit of a transformer CDO is typically broader than a CMO,” Friedlein says. “The CDO has a more complete view of the customer experience across touchpoints beyond just marketing to include sales and service. The CDO often controls product as well as marketing. In fact the transformer CDO is almost synonymous with a chief customer officer.”

Gartner has predicted one in four businesses will have a CDO by this year.“For now, CDOs are seen as the people who can step in to fill gaps and deficiencies regarding digital capabilities while also bridging the gap between the marketing and technology,” Econsultancy senior researcher Sean Donnelly says. “We certainly think that the CDO role is something that marketers can take up.”

Fostering innovation: To hub or not to hub?

Many of the world’s biggest companies are establishing innovation labs in discrete physical hubs. But how involved should marketing be in driving change?

Almost four in ten of the world’s 200 biggest companies are experimenting with housing technologically driven innovation in a discrete ‘lab’, often physically located in a global tech hub. Telstra is one of a number of big Australian firms partnering with third parties as one way of accelerating innovation. It has launched a technology accelerator, Muru-D, in several cities, as well as an innovation lab, Gurrowa, to help it develop and adapt to experimental new technologies.

Andy Lark says marketers must be agents of change

IAG has launched IAG Labs, responsible for “driving digital and innovation across IAG and its brands”, led by its chief digital officer Peter Harmer.

IAG Labs aims to bring together existing technology and project management teams with “a new customer insights capability, a centralized digital product and service development team and a venturing unit focused on new business opportunities and disruptive technology”.

“This is an exciting opportunity for IAG to be more strategic, agile and innovative in how we deliver to our customers as we build this new division,” Harmer says.

Consumer goods firm Mondelez – owner of the Cadbury, Kraft and Vegemite brands – has taken a slightly different strategy, keeping the experiments closer to home.

It launched the Mobile Futures technology innovation program that saw it partner five of its brands with five tech startups as a way of accelerating innovation and fast-tracking the understanding of mobile technologies within the company.

This year, the Media Innovators program will see nine of Mondelez’s digital brand teams compete for a share of a million-dollar advertising budget earmarked for digital innovations.

According to the Innovation Game report released by Altimeter Group and Capgemini Consulting, businesses are increasingly looking to physical innovation centers to leverage the advances led by startups, most commonly focusing on mobility and big data.

But the report found too many organizations were using these centers in isolation and not bringing the innovative thinking necessary to digital transformation into internal teams.

Ultimately, 80-90 per cent of the centers failed. “A more equal balance between external and internal thinking is required,” the report found.

According to Andy Lark, global chief marketing officer of Xero and chairman of Simple, marketers should be the agents of change within companies.

“One of the core functions of a modern marketer is managing change,” he told the recent Marketo Marketing Nation event in Sydney. “You have to be the change agents.”

He said marketers should “burn” their budget every few years and start again, reallocating funds to the new world.  “It involves breaking up with agencies, breaking up with contractors, but as soon as you get in the habit of doing it every two years, you’ll start to see the benefits of reallocating your budget to channels that work.”

Accel Partners’ Kobie Fuller sounds a note of caution to marketers thinking about embracing “experimental technologies” such as virtual reality, the Internet of Things and beacon technologies, however.

He says they should resist the temptation to do so until their traditional channels are saturated. Using marketing funds “to do science experiments” is a risky business, Fuller says.

Learn how CMOs are restructuring marketing

Era of the customer

The concept of the customer experience is “strongly trending” — just as content marketing was before it, according to Econsultancy’s Singapore-based Asia Pacific chief Jefrey Gomez.

It’s an emerging area of expertise: less than 900 people on LinkedIn identify themselves as chief customer officers, and less than 100 as chief customer experience officers, Sean Donnelly says.

And they are not always marketers. “People come from various departments, such as customer service … and operations,” Gomez says. “Managing all the digital touch points a customer has with a brand has become a big part of customer experience.”

In fact, customer consultancy Bluewolf warns that if marketing departments cannot evolve to encompass the full customer experience, the reverse will happen. Four out of five respondents to an international Bluewolf survey conducted last year predicted customer engagement would overtake productivity gains as the chief driver of business growth.

“Consumers are using their voice to drive change in product development and also influencing other consumers and customers,” then-Bluewolf APAC chief Arlene Wherrett said. “The CMO needs to be more customer-obsessed, thinking about how customers want to interact with products and services. The chief marketing officer needs to evolve to be the chief customer officer.”

Home loan provider Aussie appointed former CommSec general manager, customer experience Richard Burns to the role of general manager of customer early this year, with responsibility for digital, marketing and technology (see interview, below).

“As a member of the executive management team, Richard will be responsible for protecting and growing the Aussie brand while at the same time strengthening our digital effectiveness and presence with innovative technology,” Aussie founder and executive chairman John Symond said at the time.

In Britain, retailer John Lewis has just promoted marketing director Craig Inglis to customer director, putting him in charge of the end-to-end customer experience, as well as marketing and customer insight.

Taking a slightly different approach, British Airways has appointed Troy Warfield as director of customer experience, in charge of the British Airways brand, customer experience, in-flight service, customer insight, customer relations, product development and partner activity.

He will work alongside chief commercial officer Andrew Crawley, who retains responsibility for other marketing activity.

But telco Telstra is probably one of the early poster-children for a customer-led marketing transformation after famously ramping up its spending on its customer relationship management and one-to-one marketing about three years ago.

Telcos have been among the first to use data to become more customer-centric.

Telcos have been among the first marketing organizations to use data to become more customer-centric.

The company underwent a transformation that saw it put the customer experience at its center, led by then-chief executive David Thodey. It has become a technology driven marketing organization that can provide personalised, relevant messages to its customers based on Telstra’s analysis of how they feel about the company.

In 2013 Telstra increased its data-driven marketing spend to 20 per cent of its budget, almost a seven-fold increase compared with two years earlier, and created a virtual marketing technology unit with IT staff to bridge the gap between marketing and technology.

Under then-director of one-to-one marketing Nick Adams, who now heads up ‘marketing enablement’, the company also launched a new type of loyalty program that, rather than give points, offers movie tickets and money-can’t-buy experiences to customers.

Case study: Customer reigns supreme

Aussie’s Richard Burns: Mortgage broker Aussie is elevating customer experience above marketing, technology and data.

It’s a great challenge,” says Aussie’s Richard Burns, of his role as head of marketing and digital presence, IT, customer retention and data, and project management for the mortgage broker.

“It’s a very different remit than just about any other role that I’ve seen.”

He recently renamed his department Customer Experience and Technology.

“The big thing has been bringing what are two disparate things (marketing and technology) together,” says Burns, who was head of customer experience for online share trading platform CommSec before he joined Aussie in February.

Richard Burns on mixing customer experience and technology in a new marketing department structure

One of the ways Burns has moved the teams closer together culturally is by having them use common workflow processes in recent months.

“It’s really just having the marketing teams adopting some of the more agile methodologies used by technology companies,” Burns says. “It aids collaboration. We all work as one team.”

Aussie founder John Symond said in January Burns would be charged with growing the Aussie brand, improving its effectiveness in digital channels and leading the company’s adoption of innovative technology.

“The reasons it was created were to ensure the team was much more focused on the customer and also where the industry is going in terms of digital disruption,” Burns says.“There was a strong sense that marketing technology is going to be part of our future.”

Aussie operates an internally developed customer relationship management system and Burns is looking at bringing to the fore more detailed information about the end-to-end customer journey from that system, as well as building out the company’s marketing technology stack.

“We collect a lot of data about our customers’ journey but we don’t put it together in a cohesive way,” Burns says.

But he says while the team is on a digital journey, it is also on a “physical journey” to ensure customers have a seamless transition from seeing traditional and online marketing to visiting the company’s website, and then meeting an Aussie mortgage broker in stores or in the customers’ own homes.

“Our primary purpose for being here is all about the customer,” he says. “I’ve been ensuring each member of our team spends time out in the field with our brokers.

“At CommSec, customers would never see the team face-to-face,” Burns says. “That’s one of the strengths of the Aussie experience. You’re speaking directly with an expert.”

Within the larger team of about 60, there are more traditional marketing department structures covering customer relationship management, advertising and brand and online but Burns says digital marketing is part of everyone’s role.

“We don’t have a digital marketing team,” he says. “We have a marketing team.”

Read next: How to Win the Ecommerce Customer Experience

The subscription economy

The customer era is already evolving into the age of the subscriber, where rather than buy products outright, people will buy outcomes and pay only for what they use, according to Zuora.

Founder Tien Tzuo cites innovative examples such as GE selling air miles instead of jet engines, and tractor companies selling metric tonnes of earth moved instead of bulldozers.

The subscription economy is also affecting marketing department structures

The subscription economy: GE is selling air miles instead of jet engines, and tractor companies are selling metric tonnes of earth moved instead of bulldozers.

“The whole world is moving towards a subscription economy,” says Tzuo. “Beer manufacturers are saying, ‘Can I put a Wifi-connected keg in your house, and whenever the beer gets low I’ll make sure I send a refill and I’ll charge you by how many pints of beer you drink,” Tzuo says.

“What if photocopier makers charge people for paper – not the photocopier. You wind up with more loyal customers and a better margin and people will pay extra margin for that flexibility,” Tzuo says. “Maybe I’ll sell you more office supplies while I’m reloading your paper because I know you’re low on paper.

He says the subscription economy is also having an impact on the shape of marketing departments. “The key to success in the subscription economy is to wrap the entire company around the subscriber.

“In the old world, we created functional silos to create product. You designed the product, you made it, you sold it, you served it, and every department was relatively independent.

“But in the subscription economy, where it’s about creating a subscription experience, all that changes. Marketing needs to take a stronger role in unifying the organization around the subscriber experience.”


Ultimately, Deloitte’s Jenny Wilson warns that while marketers have traditionally worked to sell products and services to customers, they must evolve to become customer advocates or risk being overlooked at the executive table.

“Look at the magnitude of change consumers are going to face – data is being collected about the consumer and we don’t even know it’s happening,” Wilson says. “Someone has to be the customer advocate.

“Words like ‘campaign’ need to be ‘conversation’. ‘Advertising’ changes to ‘advocacy’. It’s not ‘product marketing’ it’s about ‘experience marketing’ If not, it’ll be the customer experience officer sitting at the table with the CEO, not the chief marketing officer.”

But Zuora’s Tien Tzuo says chief digital and chief customer executive roles represent “a point in time”. “If everything’s digital why do you need a chief digital officer?” Tzuo says. “The next phase is why do I need a chief customer officer?

“If anybody’s the chief customer officer, it better be the CEO. Your software companies will come up with a customer success executive – and we have one – but everybody’s got to be dedicated to customer success.

“It’s a transitional phase. It’s not a long-term thing. There’s a craft of marketing, there’s a craft of sales. The customer? I don’t know what that craft is.”

6 Steps to Restructuring your Marketing Department

Four in five marketers believe marketing teams must be restructured some time in the next five years, according to a survey from The Economist Intelligence Unit.

Jennifer Wilson: six steps to restructuring marketing departments

Jennifer Wilson: ‘Understand what is taking shape in-market and use this to inform a transformational aspiration.’

One in three believe the need for change is already urgent. But few are confident about tackling the process.

Following are six steps companies and marketers can take to restructure their marketing department:

  1. Analyse the market
    Understanding the bigger-picture dynamics of change in the market is crucial to developing a flexible, forward-looking structure. “Understand what is taking shape in the market and use this to inform a transformational aspiration,” Deloitte’s Jenny Wilson says.
  2. Define the current process in detail
    Your current marketing procedures should be mapped to a very granular level, according to Trinity P3’s Darren Woolley. “Many company executives believe they know this and so overlook this step only to discover overlooked requirements in the middle of the transformation,” he warns.This process should include interviews with key internal client stakeholders to ensure needs that aren’t being met in the current process are accommodated, Wilson adds.
  3. Assess the current process against the broader business strategy and
    marketing goals
    Align the process so it delivers on the bigger corporate strategy as well as marketing objectives and pinpoint the areas in which it does not measure up. “Look for bottlenecks, duplication of processes, gaps and confused responsibilities,” says Woolley.
  4. Design models that align the new marketing structure to the business strategy
    Select the model. Cultural fit and sensitivities of different parts of the business come into play when designing and selecting the new marketing team structure.
  5. Map the transition process
    Use the current process and future process to map the transition from one to the other. “The transformation journey should include an agile and iterative approach to change,” Wilson says.
  6. Communicate why the change is necessary and inspire stakeholders to
    get on board

    The change from a capability perspective is daunting for many and not insignificant,” Wilson adds. “The narrative for inspiring change and the disciplined communication for engaging is key both across stakeholders and for the team.”


Marketing teams have evolved in most cases to absorb digital marketing capabilities and are moving inexorably towards incorporating new marketing and advertising technology platforms.

In some cases, companies employ a marketing technologist to form a bridge between marketing and technology. In others, digital innovation officers head up a separate unit. In still others, marketing, technology and data are united under a customer experience officer.

No one-size-fits-all structural model for the modern marketing department has emerged.

But it’s clear marketers feel customer data and marketing technology should come under their remit and as the skill sets of chief marketing officers evolve to be include more analytical and technological skills, this is increasingly likely to be the case.

The rise of customer executives may be a transitional phase as businesses re-orient themselves to cope with a renewed emphasis on fostering customer engagement.

Similarly, the rise of separate innovation labs to develop new technologies and a more agile way of operating looks set for a relatively short shelf life; businesses must also evolve internal structures to take better account of disruptive new digital technologies.

In an ideal world, the chief marketing officer will emerge with a more flexible marketing department structure, a permanently enlarged area of responsibility, greater demand for the new, broader range of skills the portfolio now requires – and one foot permanently in the developing technology space.

Are you restructuring your marketing department? What’s your biggest challenge as you work through the process? Comments welcome.

Read and subscribe to Simple’s content on marketing, data and our journey from start-up to global marketing performance platform on our blog.



  • This is so helpful right now! Such a good article, thank you.

    I need to increase my marketing team and am really struggling to get buy in from senior management to move away from traditional titles such as Product Manager, Brand Manager, Trade Marketing etc. I feel the right way is to have cross functional, multi-talented marketers who are project based. Have a smaller team and employ external experts to keep us agile in budget and to changes in our customers.

    Does this sound ok? We are a very small company, comparatively to the big companies quoted in this article. Which is an advantage when restructuring a department. But hard to know what to do!

    I guess my struggle is making the right decision. But your article has really helped confirm my thinking and I will use it to prove my case for change.

    Thank you!!

    • Lara Sinclair Lara Sinclair /

      Hi Lucy,
      So glad you found the article useful! Cross-functional teams is a big trend in marketing, and agility is another major theme. Sounds like you know what you need to do!

  • Have you ever thought about creating an ebook or
    guest authoring on other websites? I have a blog based upon on the same information you discuss and would love to have you share some stories/information. I
    know my audience would value your work. If you’re even remotely interested,
    feel free to shoot me an mlb jerseys

  • Excellent info thank you for sharing.

  • Hello! I just would like to give you a big thumbs up for your excellent information you’ve got here on this post.
    I am coming back to your blog for more soon.

  • The shirts became even a lot more common in the 1950s right after Marlon Brando wore 1 in A Streetcar Named Need , lastly achieving
    status as fashionable, stand-alone, outerwear garments.

  • Oh my goodness! Awesome article dude! Thank you, However I am experiencing
    problems with your RSS. I don’t understand the reason why I am unable
    to subscribe to it. Is there anyone else having
    the same RSS issues? Anyone that knows the solution will you kindly respond?

  • Excellent post! We will be linking to this great content on our
    site. Keep up the good mlb jerseys

  • I see your page needs some fresh content. Writing manually
    takes a lot of time, but there is tool for this boring
    task, search in google: murgrabia’s tools unlimited content

  • I have read so many articles or reviews regarding the blogger lovers but this piece of writing is
    in fact a pleasant paragraph, keep it up.wholesale
    mlb jerseys

  • These cards don’t inspect your credit score when issuing

  • Howdy very cool web site!! Man .. Excellent ..
    Wonderful .. I’ll bookmark your site and take the feeds also?
    I’m satisfied to search out a lot of helpful information right here within the submit, we’d like work
    out extra techniques in this regard, thank you for sharing.
    . . . . .cheap nhl jerseys from China

  • I am really enjoying the theme/design of your website. Do you
    ever run into any web browser compatibility issues? A handful of my blog readers have complained about my site
    not operating correctly in Explorer but looks great in Chrome.
    Do you have any ideas to help fix this issue?wholesale hockey
    jerseys from China

  • Hey very interesting blog!authentic nba jerseys

  • Your means of telling everything in this article
    is actually good, all be able to without difficulty know it, Thanks a lot..WUHiO-uGMdU

  • I couldn’t refrain from commenting. Perfectly written!discount jerseys

  • This website truly has all of the information and facts I wanted concerning this
    subject and didn’t know who to ask. wholesale nba jerseys

  • Wow, this article is nice, my younger sister is analyzing these
    things, thus I am going to convey her.5

  • Wonderful blog! Do you have any hints for
    aspiring writers? I’m hoping to start my own blog soon but I’m a little lost on everything.
    Would you propose starting with a free platform like WordPress or go for
    a paid option? There are so many options out there that I’m completely overwhelmed ..

    Any recommendations? Thanks!wholesale nhl jerseys

  • Excellent web site you have here.. It’s hard to find excellent
    writing like yours nowadays. I really appreciate individuals like you!
    Take care!!cheap nhl jerseys

  • It’s really a great and helpful piece of
    info. I am glad that you just shared this
    useful information with us. Please stay us informed
    like this. Thank you for sharing.wholesale nhl jerseys free shipping from China

  • Greetings! I’ve been reading your blog for a long time now and finally got the
    bravery to go ahead and give you a shout out from Houston Texas!
    Just wanted to tell you keep up the fantastic work!wholesale jerseys China

  • Heya i am for the primary time here. I found this board and I to find It really
    helpful & it helped me out a lot. I’m hoping to present
    something back and aid others like you aided nba jerseys

  • This is a topic that is near to my heart… Cheers!

    Where are your contact details though?authentic jerseys China

  • A way much can be a Jersey Signed by Tim Tebow The prices of the NFL jerseys signed for Tim Tebow variety from $27.09 – $798.thirty, that
    maintain distinctive sizes and colours. The prices vary in pretty a few sports
    buying stores like: Authentic Signed Football activities,
    ebay, Hampster Direct, Grandstand Sports activities, Super Professional sports Center, and
    Collector of Sports. Plenty of sports activities collectible items like
    NFL jerseys are extensively attainable internet. They bore the
    signal in the preferred players reminiscent of Tim Tewbow, that
    are authenticated by a variety towards certifying bodies.

    Having said that, the rates differ sourced on dimension, colour, and style.

    Listed here are prices for Tim Tebow’s jersey in accordance with stores specifically: Genuine Signed Sports activities You
    can easily pledge that every one sports activities memorabilia out
    there recorded below are authenticated by credible many people from
    TriStar Productions, Athlon Sports activities, as well as the
    Highland Mint. You could unearth a lot of the settled collectible things with the renowned
    baseball, basketball, and baseball players, which are all
    100%/ genuine. The autographed jacket of Tim Tebow with the Florida
    Gators team could be described as really worth $799.99 that will come using
    a Documentation of Authenticity upon buy.

  • I was curious if you ever considered changing the layout of your website?
    Its very well written; I love what youve got to say. But maybe you could a little more
    in the way of content so people could connect with it better.

    Youve got an awful lot of text for only having 1 or two images.
    Maybe you could space it out better?

  • Hey there, I think your website might be having browser compatibility issues.
    When I look at your blog in Chrome, it looks fine but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up! Other then that,
    great blog!wholesale hockey jerseys from China

  • Kung isa kang babae, kikilingin ka at magiging supreme man mo
    si Garett sa simula.

  • Hi there very cool website!! Guy .. Beautiful ..
    Superb .. I will bookmark your web site and take the feeds also?
    I am happy to find a lot of useful information right here
    within the publish, we’d like work out extra techniques in this regard,
    thank you for sharing. . . . . .
    wholesale jerseys

  • This blog was… how do you say it? Relevant!! Finally I have found something that helped me. Cheers!

  • Ridiculous quest there. What occurred after? Thanks!

  • Hey! I know this is kinda off topic but I’d figured I’d ask. Would you be interested in exchanging links or maybe guest authoring a blog article or vice-versa? My site discusses a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you might be interested feel free to shoot me an email. I look forward to hearing from you! Fantastic blog by the way!

  • Everything is very open with a very clear explanation of the issues. It was definitely informative. Your site is useful. Thanks for sharing!

  • You actually make it seem so easy with your presentation but I find this topic to be really something that I think I would never understand. It seems too complex and very broad for me. I am looking forward for your next post, I’ll try to get the hang of it!

  • I’ve learn some excellent stuff here. Definitely value bookmarking for revisiting. I wonder how much attempt you put to create this sort of great informative site.

  • Hey there! I’m at work browsing your blog from my new apple iphone! Just wanted to say I love reading your blog and look forward to all your posts! Carry on the outstanding work!

  • I get pleasure from, cause I discovered just what I was having a look for. You have ended my four day long hunt! God Bless you man. Have a great day. Bye

  • envoi rapide du lace frontal, emballage soigné, produit avec qualité, parfait, indulgence

  • Hi there! I know this is somewhat off topic but I was wondering which
    blog platform are you using for this website? I’m getting tired
    of WordPress because I’ve had problems with hackers and I’m looking at
    alternatives for another platform. I would be great if you could point me in the direction of a good basketball jerseys

  • Awesome nfl jerseys

  • Hello! I just want to give you a huge thumbs up for the great info you have got right
    here on this post. I will be coming back to your site for more soon.
    wholesale jerseys

  • Everything is very open with a precise explanation of the issues. It was definitely informative. Your site is very useful. Many thanks for sharing!

  • whoah this blog is excellent i like studying your articles. Stay up the great work! You know, a lot of persons are looking around for this info, you could aid them greatly.

  • For most recent information you have to pay a visit the web and on world-wide-web I found this website as a finest web page for latest updates.

  • Its like you read my mind! You seem to know so much about this, like you wrote the book in it or something. I think that you could do with a few pics to drive the message home a little bit, but other than that, this is magnificent blog. A fantastic read. I’ll definitely be back.

  • If you are going for best contents like myself, simply go to see this web
    page all the time for the reason that it gives feature contents,
    thankscheap nba jerseys

  • I do consider all of the ideas you have introduced in your post.
    They are very convincing and can certainly work.
    Still, the posts are very short for novices. Could you please lengthen them a bit from
    next time? Thank you for the post.

  • Hi! I could have sworn I’ve been to your blog before
    but after going through some of the posts I realized it’s new to
    me. Anyhow, I’m certainly happy I discovered it and I’ll be bookmarking it and checking back
    regularly!wholesale nba jerseys free shipping from China

  • Have you ever thought about publishing an ebook or guest
    authoring on other sites? I have a blog based on the same
    ideas you discuss and would love to have you share some stories/information. I know my
    subscribers would enjoy your work. If you are even remotely interested, feel free to shoot me an e-mail.


  • Hi, I think your site might be having browser compatibility
    issues. When I look at your blog site in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up! Other then that,
    awesome blog!wholesale baseball jerseys from China

  • There’s certainly a great deal to learn about this topic.
    I love all of the points you’ve nfl jerseys from China

  • Thanks a bunch for sharing this with all of us you actually realize what
    you are speaking about! Bookmarked. Please additionally talk over with my website =).
    We may have a link alternate arrangement between us

  • Hello there! I could have sworn I’ve visited this site
    before but after browsing through some of the articles I realized it’s new to me.
    Anyhow, I’m certainly delighted I stumbled upon it and I’ll
    be book-marking it and checking back regularly!

  • Planning a trip is not an easy task and hence, in order to offload the burden from your shoulders, travel agents
    take charge of all the necessary arrangements needed for a fantastic trip.
    What you might not know is that Las Vegas makes
    a great group travel destination for your next group tour,
    company retreat, multi generational family vacation or
    destination wedding. Although it has been severely damaged
    by war, the remains of the Forbidden City still portray its former beauty.

  • Excellent post however , I was wanting to know if you could write a litte more on this subject?
    I’d be very thankful if you could elaborate a little bit more.

    Thanks!cheap nhl jerseys China

  • What’s Taking place i am new to this, I stumbled upon this I have
    discovered It positively helpful and it has helped me out loads.

    I hope to contribute & help different customers like its aided me.
    Good job.wholesale mlb jerseys

  • It’s an amazing article designed for all the internet users; they will take advantage from it I am sure.

  • I am really pleased to read this webpage posts which consists of tons of valuable facts, thanks for providing these kinds of information.

  • Hello, I enjoy reading all of your article post. I wanted to write a little comment to support you.

  • Howdy! This blog post could not be written any better! Reading through this article reminds me of my previous roommate! He constantly kept talking about this. I will forward this information to him. Fairly certain he’s going to have a very good read. Thank you for sharing!

  • Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point. You clearly know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something informative to read?wholesale jerseys

  • I see you don’t monetize your website, don’t waste your
    traffic, you can earn extra bucks every month because your content is high
    quality. If you want to know what is the best adsense alternative, type in google: murgrabia’s tools

  • Many popular e-mail carrier’s networks, including AOL, Yahoo.

  • Someone essentially help to make severely articles I would state. This is the first time I frequented your website page and so far? I amazed with the analysis you made to make this particular put up amazing. Fantastic process!

  • I’m amazed, I must say. Rarely do I encounter a blog that’s both educative and entertaining, and without a doubt, you have hit the nail on the head. The issue is something not enough men and women are speaking intelligently about. I’m very happy I stumbled across this during my search for something concerning this.

  • Hey very cool website!! Man .. Excellent .. Superb .. I’ll bookmark your site and take the feeds additionally? I am glad to seek out so many helpful info here in the put up, we need work out extra techniques in this regard, thank you for sharing. . . . . .

  • Do you mind if I quote a few of your posts as long as I provide credit and sources back to your
    weblog? My blog is in the exact same area of interest as yours and my visitors would definitely benefit from a lot of
    the information you provide here. Please let me know if this ok
    with you. Cheers!Remember_Forever_The_Big_Game_For_2011_Nba_All-Star

  • Hello! Do you use Twitter? I’d like to follow you if that would be okay.
    I’m definitely enjoying your blog and look forward to new posts.


  • My relatives all the time say that I am killing my time here at net, except I know I am getting know-how daily by reading
    thes fastidious articles.
    wholesale nba jerseys

  • Howdy would you mind letting me know which webhost you’re utilizing?
    I’ve loaded your blog in 3 completely different internet browsers and
    I must say this blog loads a lot faster then most. Can you recommend a good internet hosting provider at a honest price?
    Kudos, I appreciate it!86965

  • Awesome article.

  • Cool blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog stand out. Please let me know where you got your theme. Many thanks

  • Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s difficult to get that “perfect balance” between superb usability and visual appeal. I must say that you’ve done a excellent job with this. Also, the blog loads extremely fast for me on Internet explorer. Excellent Blog!

  • May I simply just say what a comfort to uncover a person that really understands what they are talking about over the internet. You certainly know how to bring an issue to light and make it important. More and more people ought to check this out and understand this side of the story. I was surprised that you’re not more popular because you definitely possess the gift.

  • This blog was… how do I say it? Relevant!! Finally I’ve found something that helped
    me. Cheers!wholesale nba jerseys free shipping

  • Hot sale! E-gift card amazon with a face value of $ 2000 for only $ 500.
    The promotion will last until July 31, 2017. After July 31, the price will be $ 1000

  • Now, with Physician Unusual in the fold, Hulk on a planet of alien gladiators in Thor: Ragnarok, the discovery of
    the Microverse in Ant-Man, and the promised arrival of Captain Marvel in 2019, it is clear that Earth is only one location in a far grander actuality.

  • Somebody necessarily help to make seriously posts I would state.
    This is the very first time I frequented your web page and up to now?
    I surprised with the research you made to create this particular publish
    incredible. Fantastic process!
    cheap NFL jerseys

  • Way cool! Some extremely valid points! I appreciate you
    writing this article and also the rest of the website is extremely good.

    cheap MLB jerseys

  • Howdy! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not
    seeing very good success. If you know of any please share.


  • I don’t even know the way I finished up right here, however I believed this
    post was once good. I do not understand who you are
    but certainly you are going to a well-known blogger in the event you
    aren’t already. Cheers!wholesale hockey jerseys

  • I am really happy to glance at this web site posts which carries plenty of useful data, thanks for providing
    these kinds of nhl jerseys

  • Massively unique, lovable characters, unique settings and visuals, and that soundtrack all added as much as an excellent, galactically sized growth of the Marvel universe that we’re nonetheless
    only getting to grips with.

  • After I originally left a comment I appear to have clicked the -Notify me when new comments
    are added- checkbox and now whenever a comment is added I recieve four
    emails with the exact same comment. Perhaps there is a
    means you are able to remove me from that service?
    Thanks a lot!msg12643

  • Very nice post. I just stumbled upon your weblog and wanted to say that I have truly enjoyed surfing around your blog posts.
    After all I’ll be subscribing to your feed and I hope you
    write again very soon!

  • I’m not that much of a internet reader to be honest but your blogs really nice,
    keep it up! I’ll go ahead and bookmark your site to come back later.

    Many thanks

  • Link exchange is nothing else except it is just placing the other person’s
    webpage link on your page at suitable place
    and other person will also do similar in support of you.wholesale nba jerseys

  • I was able to find good advice from your blog articles.

    cheap MLB jerseys

  • Heya i’m for the first time here. I came across this board and I find It
    truly useful & it helped me out much. I hope to give something back and
    aid others like you aided hockey jerseys

  • It’s in fact very complex in this busy life to listen news
    on Television, so I just use the web for that purpose, and obtain the
    newest information.

  • Because of this, our firm made a hack particular for Dragon City to make your time taking
    part in it simpler and extra fascinating and to beat all of its records.

  • I’m not sure why but this weblog is loading extremely slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

  • Außerordentlich schöner Blog. Worüber könnte ich den Autor kontaktieren?

  • hello!,I love your writing so much! proportion we be
    in contact extra about your post on AOL? I require a specialist on this area to resolve my problem.
    Maybe that’s you! Having a look ahead to peer you. cheap nhl jerseys

  • You ought to take part in a contest for one of the greatest sites online.
    I will recommend this site!cheap nfl jerseys

  • This design is wicked! You definitely know how
    to keep a reader amused. Between your wit and your videos, I was almost moved to
    start my own blog (well, almost…HaHa!) Wonderful job.
    I really loved what you had to say, and more than that,
    how you presented it. Too cool!wholesale jerseys

  • Hеya i’m for the primary time here. I found this board and
    I in finding It truly helpful & it helped me out mսch.
    I hope to present something bacқ and help others like you aided me.

  • Wow, fantastic blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your website is wonderful, let alone the content!wholesale baseball jerseys free shipping

  • It’s amazing to pay a quick visit this web page and reading the
    views of all colleagues regarding this post, while
    I am also eager of getting know-how.

  • Excellent post. I was checking continuously
    this blog and I’m impressed! Very helpful info specifically the last part 🙂 I care for such
    information a lot. I was looking for this certain information for a very long time.

    Thank you and best of luck.

  • I Ԁo know!? Said Larry. ?I bet he likes angels as a result of
    he has tһem around all of the time. Perһapѕ he and the angels pay household
    gɑmes ⅼike we do sometimeѕ. Perhaps they play Monopoly.?

    This made Mommy snichker actually hard.

  • I’ll immediately snatch your rss as I can not to find your e-mail subscription link or e-newsletter service.
    Do you’ve any? Kindly let me recognise in order that
    I could subscribe. Thanks.
    cheap MLB jerseys

  • Hhahahaha ist das ernst gemein?

  • Hi to every one, it’s in fact a fastidious for me to pay a visit this web page,
    it includes valuable Information.

  • I bet he is PERFECТ at it!? Ꮮaughed Larry.

  • Steer your shark via the touchscreen and use occasional boosts
    to swim round various oceans looking for food.

  • Just make sure the body’s glass gives UV

  • Spiritual Successor : To Final Marvel Both the MCU
    and Final Marvel are trendy takes of the basic Marvel Comics and
    among the MCU’s concepts were impressed of
    the Final Marvel Universe resembling a race lifted Nick Fury.

  • I know!? Μentioneɗ Larry. ?Ӏ guess һe likes angels ass a resullt of һe
    has them rpund aⅼⅼⅼ the time. Maybe he and the angels
    pla family viԁeo games like we Ԁo sometіmes.
    Maybe they play Monopolү.? Tһis madde Mommy
    laugh actuaⅼly hard.

Leave a Reply

Your email address will not be published.

Share On Facebook
Share On Twitter
Share On Linkedin
Contact us

We can help your marekting team to be more agile and effective. Find out how!