How digital technology and transformation can prompt the big ideas that can change the world view in our own industry, and other thoughts from Microsoft Business Summit.
Playing a key role in company growth initiatives is how most chief marketing officers assess an effective CMO. Starting a growth fund is one way to take control.
Simple's briefing software helps marketing teams brief better by improving alignment, consistency, lowering time to market, and improving creative outcomes.
The creative brief should be single-minded and inspiring, with a point of view, according to agency Cummins & Partners founder Sean Cummins.
Agile marketing and the big idea: cosy bedfellows or mutually exclusive? How do brands strike a balance between creativity, brand strategy and agility?
How the reimagined marketing software category of Marketing Resource Management 2.0 is solving a big strategic problem for businesses.
The marketing team at Children's Hospital Foundation uses Simple's marketing operations platform to help it monitor, manage and improve its marketing processes, saving time and resources.